VisitPITTSBURGH, the Destination Management Organization (DMO) for Allegheny County and the greater Pittsburgh region, has unveiled new branding for the destination.
The colorful graphic system is the first substantial branding update the organization has introduced in more than two decades.
The post-pandemic resurgence in travel and tourism signaled an opportune time to undertake a makeover.
VisitPITTSBURGH engaged global design firm Landor & Fitch, challenging them to create a modern representation to entice visitors to the region.
In conducting traveler sentiment research and its own onsite recognizance, the firm reached the same conclusion as many first-time visitors: Pittsburgh offers an astonishing array of appealing attractions throughout its 90 neighborhoods – hundreds of best-kept secrets perhaps impossible to capture in a single image.
In response, Landor & Fitch devised a versatile logo system that combines the VisitPITTSBURGH word mark with a vibrantly colored palette of shape forms that can be customized with changing photography to showcase select aspects of the city.
The ingenious solution enables the DMO to highlight varied attractions while selectively targeting audiences across demographics, from business and leisure travelers to sports enthusiasts, history buffs, foodies, remote workers, culture mavens and more.
For more information, visit visitpittsburgh.com.