Wyndham Hotels & Resorts, the world’s largest hotel franchising company with approximately 9,100 hotels spanning more than 95 countries announced a new multi-season partnership with Minor League Baseball.
The deal makes Wyndham the Official Hotel Partner of Minor League Baseball (MiLB) with its award-winning loyalty program, Wyndham Rewards, becoming MiLB’s Official Hotel Loyalty Partner.
Wyndham chose Minor League Baseball as the program’s newest partner based on MiLB’s growing popularity, accessibility, and strong synergies between its guests, particularly its rewards members, and MiLB’s fan base.
For the past five years, Wyndham Rewards has been named the number one hotel rewards program by readers of USA TODAY.
Known for championing everyday travelers through its unmatched simplicity and generous rewards, the program offers members unparalleled access to a growing redemption portfolio of more than 50,000 hotels, vacation club resorts and vacation rentals around the world.
Through Wyndham’s new relationship with Minor League Baseball, Wyndham Rewards members will soon be able to redeem points for unprecedented access to all that MiLB has to offer, including: tickets to Minor League games, one-of-a-kind experiences such as throwing a first pitch, behind-the-scenes ballpark tours, batting practice field access and more. Benefits are slated to go live later this summer.
Wyndham’s partnership with Minor League Baseball also includes a series of additional touchpoints designed to raise visibility of the program among fans while simplifying travel to and from their favorite Minor League games.
These include a heavy presence at over 8,000 scheduled Minor League games in the form of branded stadium features, sponsorship of Minor League Baseball’s Official Ballpark Guides, a robust social and digital media presence, and Wyndham booking links on MiLB.com as well as all 120 Minor League Baseball Club sites.
The deal also carries additional benefits for Wyndham franchisees. Notably, official MiLB League travel will now include stays at Wyndham hotels.
What’s more, franchisees will have access to all team logos, allowing for cross marketing opportunities between hotels and their local Minor League team.
Named the number one hotel loyalty program by readers of USA TODAY, Wyndham Rewards is the only hotel loyalty program offering members a guaranteed 1,000 points with every qualified stay.
Free nights start at just 7,500 points per night, while discounted nights start at 1,500 points plus some cash. The program’s member levels (status), which are among the most attainable in travel, allow members to unlock benefits like a preferred room, late checkout, accelerated earning, suite upgrades and more.