WHP Global, the parent company of Toys”R”Us, announced a new partnership with leading travel retailer Duty Free Americas to open the first-ever Toys”R”Us airport store at Dallas Fort Worth International Airport (DFW), the world’s second busiest airport.
The Toys”R”Us airport store will be located in Terminal A, and is slated to open in time for Holiday 2023.
Travelers visiting the store will be welcomed by a life size custom Geoffrey the Giraffe 3D sculpture perfect for a family photo, before discovering a curated selection of toys and games from the hottest brands.
With demonstration tables for hands on play and iconic brand elements throughout, the new airport store brings a fun Toys”R’Us experience that caters to gift buyers on-the-go and parents traveling with children.
The momentum is continuing this year with recent launches in India, United Kingdom, and Mexico.