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Sleep Inn Next-Generation Prototype: Modern Design + Guest Wellbeing

Sleep Inn, a leading new construction midscale brand from Choice Hotels International, Inc. known for its stylish, nature-inspired design and cost-effective operating model, is getting a new look following the debut of the brand’s next-generation prototype, expected to be completed and rolled out by the end of 2023.

Sleep Inn Previews Next-Generation Prototype Emphasizing Modern Design and Guest Wellbeing

Announced during Choice Hotels’ 67th Annual Convention to provide developers with a sneak-peek of what they can expect from the modern, design-forward prototype, the new hotel option underscores the company’s’ commitment to continually innovating new products that resonate with travelers – and owners – of today and tomorrow.

The new construction prototype was developed to be cost-neutral for prospective developers, and in early testing increased guests’ likeliness to stay with the brand by an average of 25%.

Underscoring its appeal to owners and guests alike, the new design package will continue to feature the Sleep Inn brand’s key hallmarks, such as each property’s signature exterior purple tower and soothing, nature-inspired design, while incorporating several additional signature amenities to enhance guests’ stay experience, including:

  • Expanded wellness offerings, including water refill stations and fitness centers newly equipped with kettlebells, exercise bands, yoga mats and designated stretching areas. Guests checking in during the evening can now also take advantage of the brand’s new pilot offering at select properties, the NightFood Cookie, a free snack packed with protein, fiber and less sugar, so it won’t keep travelers up at night like a traditional dessert. In addition, Sleep Inn recently teamed with AllTrails, the world’s largest digital guidebook for outdoor activities, to curate a list of nearby hiking trails at participating hotels for guests.  
  • Modernized guestrooms, featuring increased functional spaces, light dimming and smart thermostat capabilities, as well as soothing colors, regional artwork, linens and furnishings, designed to appeal to all five senses for a better night’s rest and relaxing stay.
  • Stylishly designed open and airy lobbies, with tall windows to allow in more natural light and signature murals to keep within the nature theme.
  • New-and-improved breakfast areas with the ability to be zoned into three distinct areas to suit guests’ needs, including a game room, TV room and flexible workspace.
  • Designated outdoor spaces to enhance guests’ ability to connect with nature throughout every touchpoint.

There are currently more than 530 Sleep Inn hotels open or in the pipeline across the U.S. For more information and updates on Sleep Inn’s new prototype, visit choicehotelsdevelopment.com/brands/sleepinn.  

Sleep Inn® Dream Better Here®

Every Sleep Inn hotel offers a simply stylish stay that’s designed to help their guests Dream Better Here. You’ll find fresh, nature-inspired design elements that are modern but timeless, that create a relaxed and serene environment.

A new-construction brand, every Sleep Inn hotel is built with a specific vision in mind—to be a sanctuary for travelers as well as an efficient property to build, operate, and maintain.

Franchised by global lodging leader Choice Hotels, Sleep Inn properties boast strong product consistency and an established presence in the midscale hotel segment with more than 530 Sleep Inn properties open or in the pipeline worldwide.

All Sleep Inn hotels include free Wi-Fi, complimentary hot and cold breakfast options, a swimming pool and/or fitness center. For more information, visit www.choicehotels.com/sleep-inn.


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