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Jasper in January: Poutine Showdown, Cultural Celebrations, Discounts

In Jasper, visitors will find an alpine town that boasts diverse terrain, an uncrowded atmosphere that is almost the antithesis of other over-commercialized ski towns and jaw-dropping natural scenery that you have to see to believe. During the month of January, Jasper holds a festive three-week celebration, “Jasper in January,” Jan. 12-28, where mountain culture is embraced with a variety of activities and events. In 2024, Jasper in January celebrates its 35th anniversary, with old favorites and new programs that are sure to delight visitors this winter.

Celebrate the 35th Anniversary of "Jasper in January" With a Poutine Showdown, Cultural Celebrations and Discounted Travel

For decades, Jasper in January has delivered joyful mountain culture to show a lighter side of winter. From glowing decorations and après options throughout town, to arts and culture experiences and festivities on the slopes, Jasper in January brings the town to life during the coldest time of the season. Just some of the festivities include:

Celebrate the 35th Anniversary of "Jasper in January" With a Poutine Showdown, Cultural Celebrations and Discounted Travel

New this year – Jasper in January will host a Polar Dip to benefit local charity the Jasper Crisis Team. Additionally, the ultra-popular Poutine Showdown returns for its second year, where the city will crown the title of ‘Jasper’s Top Poutine’ to the restaurant who creates the tastiest or most unique twist on this Canadian classic, as voted on by the public. 

For those looking to spend time outside, the festival hosts a pond hockey tournament on Lake Mildred, a Festival of Galaxies to celebrate the night sky, an ice climbing 101, full moon hikes and of course – allows for ample time spent on the slopes. 

The festivities also serve to celebrate a variety of arts and cultural experiences, including the Mountain Malanka, which is a Ukranian celebration of the new year; beading workshops with Warrior Women Matricia, as she guides guests through the First Nation’s art of beading; the UpLift! Mural Tour, which takes guests around various murals from artists local to Jasper, as well as those from the communities of the Blackfoot People, Treaty 8 Cree-Metis, and more; art exhibitions, photography tours and more. 

For those interested in indulging in Jasper’s culinary scene, the festival includes several events such as Whiskey, Wine & Hops featuring beverages from around the world or head to The Inn Grill Patio for live entertainment, cozy fires, and a s’mores bar complete with hot chocolate, which can be served spiked for adults! Jasper in January comes to a close with a street party and firework show for all ages, complete with live music and a DJ, retro ski costume contest, s’mores lounge, ice bar,  performers, vendors and more. 

For visitors heading to town for Jasper in January, it’s the perfect time to score special deals to make the most out of a visit.

For those looking to spend ample time on the slopes during their visit, purchase a Marmot Escape Card for $99 and save 50% off regular price lift tickets every day of the season and up to 30% off accommodations in Jasper.

Astoria Hotel is offering 15% off in January, while Fairmont Jasper Park Lodge is offering 15% off two nights, 20% off for stays of three to four nights and 25% for stays of more than four nights. 

Stay four nights or more, get 20% off at the Forest Park Hotel, The Crimson, Lobstick Lodge, Chateau Jasper, Marmot Lodge, Pyramid Lake Resort and Miette Mountain Cabins.

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