Novotel, in collaboration with Disney and Pixar, is excited to announce an intergalactic campaign to celebrate the launch of LIGHTYEAR.
LIGHTYEAR is a family-friendly animated adventure that tells the origin story of the heroic space ranger, Buzz Lightyear.
Novotel will delight its guests, fans, and followers with special offers, surprises, and fun activities inspired by the film at hotels across more than 50 participating countries around the world.
Novotel’s multi-film collaboration with Disney and Pixar has already successfully celebrated the launch of three previous films: ONWARD, SOUL and LUCA.
As part of the Novotel and LIGHTYEAR collaboration, participating Novotel locations will feature a series of ‘out of this world’ activities for visiting families.
Upon arrival at their holiday Novotel destination, kids will be surprised with an assortment of LIGHTYEAR coloring cards, games, stickers and upon request, a star projector that will transform their guestroom into an incredible, otherworldly space. Each member of the family will receive their very own boarding pass inviting them to embark on a family mission, suit up as Buzz using an exclusive Snapchat Lens, or pose with a digital Buzz in the lobby via an augmented reality photoshoot scene.
The infinite reaches of Novotel’s LIGHTYEAR campaign will extend onto social media where fans will have a chance to win an out-of-this-world Novotel family stay in London, travel included, with amazing space-related activities, such as a chat with a real-life astronaut, an interior skydiving session, and rocket building.
Beyond the official campaign, select Novotel destinations will also invite members of ALL – Accor Live Limitless to redeem their Rewards Points for a family stay featuring space-themed activities.
Novotel has long welcomed families and children as important guests, even bestowing them with small gifts upon arrival.
Families are given complimentary accommodation and breakfast for up to two children under the age of 16 in their room, or they can opt to book a second “family extra room” at a 50% discount.
Families checking out on Sundays also enjoy a relaxed day with a 5:00 pm late departure option (subject to availability) – giving them even more time to enjoy lobby-level entertainment and play areas designed for all ages.